When Zurich’s Fotomuseum Winterthur was tasked with the job of hosting the first major photographic and video exhibition of contemporary of Chinese artist Ai Weiwei’s work, it had to ensure the impact of the images weren’t lost by poor reproduction, as the works would be displayed across the museum’s entire wall space.

The museum commissioned the Zurich print service provider, The Image Factory, to print the exhibits, who in turn made the decision to use Sihl Direct UK’s Wallpaper Persomural in combination with the Epson’s Stylus Pro 9900 and 11880 printers.

Ai Weiwei is an architect, conceptual artist, sculptor, photographer, blogger, twitterer, interview artist and political activist who concerns himself with current themes and social problems. He deliberately questions social relationships in China by means of photographic documentation. This first major exhibition and book project dedicated to his photographic and video work, sheds light on the diversity, complexity and interlaced character of Ai Weiwei‘s work, with hundreds of photographs, blogs and explanatory essays. Ai’s work is extremely impactful to the viewer but needs to be printed on the right material.

Ian Turnbull, operations director of Sihl Direct UK, said, “They chose our wallpaper for several reasons. It has an attractive structure, the good dimensional stability of the fleece material – in both a dry and wet state and easy bonding and handling. Of course one of the main reasons they chose the Sihl Wallpaper was because it offers the best printing results, which is most important when printing images on such a huge scale.”

He adds, “Also, because this display was the first in a series of Ai Weiwei exhibitions, the fleece basis of Persomural170 matt 3260 made it possible to reuse the prints. By using the adhesive supplement Tylose (methyl cellulose), the paper can be moistened and removed after the exhibition. It can be moistened again, pasted and then remounted in other locations. Even after repeated use, the dimension of the material remains unchanged and the printed image is as brilliant as ever.”

This huge benefit was demonstrated earlier this year when the exhibition successfully moved to the Kunsthaus Graz Museum in Austria. Ai Weiwei’s work is currently on display at the Jeu de Paume in Paris until 29th April 2012.

NEC 27^th-29^th March 2012 – Stand C62

A newcomer to the world of coated inkjet media for both small and wide format will be making its first appearance at Sign and Digital UK 2012. Visitors will be able to see for themselves the broad range of quality coated media designed for a broad range of applications on all major printing systems.

Sihl Direct UK has begun trading from its sales, admin and warehousing facility in Altrincham and enjoys the backing and support of the entire Diatec Group. The company is already well-known in the inkjet printing market as a leading provider of coated media through OEM, distribution and reseller channels. The company already has a reputation for quality, consistency and reliability and Sihl Direct UK has been established to service the UK large format printing market directly from its UK base. Sihl Direct’s branded media are available through both selected partners and directly to the end user.

Ian Turnbull is Operations Director of Sihl Direct UK and he explains, “Sign and Digital UK is a very important show for Sihl Direct. Our broad range of coated media for aqueous, solvent an UV-cure printers are of exceptional quality and we invite visitors to the show to see this for themselves. The quality of coating on inkjet media can make a huge difference to the overall viewing experience for printed output and our media has been tested extensively with all major printers and in a range of environmental conditions.”

He continues, “The Diatec Group has a massive manufacturing operation and we are ideally suited to developing a broad range of popular, high quality coated media products and delivering cost-effective solutions to the market. Even though we are setting up this business from scratch, we have the confidence and backing of a known and trusted name, coupled with the full support of a multi-million pound international corporation.”

Products now available from Sihl Direct include a broad range of specialist materials for most wide format inkjet printers and ink technologies, such as canvas, vinyls and films as well as a comprehensive stable of photobase papers ideal for high quality photographic and fine art reproductions.

Turnbull concludes, “We have the manufacturing capability to deliver very high quality materials and substrates with high service and support levels at cost-effective prices. We are actively encouraging both resellers and end users looking for the best quality at great value to get in touch with us to discuss their requirements and discover what we can offer. For more information, please contact us at info@sihl-direct.co.uk or call us on 0161 927 9051.”

NEC 4^th-7^th March 2012 – Stand D62

A newcomer to the world of coated inkjet media for both small and wide format will be making its first appearance at Focus on Imaging. Visitors will be able to see for themselves the broad range of quality coated canvas, photobase and other media designed to help bring images to life.

Sihl Direct UK has begun trading from its sales, admin and warehousing facility in Altrincham and enjoys the backing and support of the entire Diatec Group. The company is already well-known in the inkjet printing market as a leading provider of coated media through OEM, distribution and reseller channels. The company already has a reputation for quality, consistency and reliability and Sihl Direct UK has been established to service the UK large format printing market directly from its UK base. Sihl Direct’s branded media are available through both selected partners and directly to the end user.

Ian Turnbull is Operations Director of Sihl Direct UK and he explains, “Focus on Imaging is an excellent show for Sihl Direct to make its debut. Our broad range of canvas and photobase media are of exceptional quality and we invite visitors to the show to see this for themselves. The quality of coating on inkjet media can make a huge difference to the overall viewing experience for printed output and our media has been tested extensively with all major printers and in a range of environmental conditions.”

He continues, “The Diatec Group has a massive manufacturing operation and we are ideally suited to developing a broad range of popular, high quality coated media products and delivering cost-effective solutions to the market. Even though we are setting up this business from scratch, we have the confidence and backing of a known and trusted name, coupled with the full support of a multi-million pound international corporation.”

Products now available from Sihl Direct include a broad range of specialist materials for most wide format inkjet printers and ink technologies, such as canvas, vinyls and films as well as a comprehensive stable of photobase papers ideal for high quality photographic and fine art reproductions.

Turnbull concludes, “We have the manufacturing capability to deliver very high quality materials and substrates with high service and support levels at cost-effective prices. We are actively encouraging both resellers and end users looking for the best quality at great value to get in touch with us to discuss their requirements and discover what we can offer. For more information, please contact us at info@sihl-direct.co.uk or call us on 0161 927 9051.”

There is a newcomer to the world of coated inkjet media for both small and wide format. Sihl Direct UK has begun trading from its sales, admin and warehousing facility in Altrincham and it enjoys the backing and support of the entire Diatec Group. Sihl is already well-known in the inkjet printing market as a leading provider of coated media through OEM, distribution and reseller channels. The company has established a reputation for quality, consistency and reliability and Sihl Direct UK has been established to service the UK large format printing market directly from its UK base, with Sihl manufactured and branded media, in a timely and cost effective manner, through both selected partners and directly to the end user. Ian Turnbull is Operations Director of Sihl Direct UK and he explains, “The Diatec Group has identified the long term strategic need to strengthen the position of its product and corporate brands to a broader audience. As a group, we have a massive manufacturing operation and we are ideally suited to developing a broad range of popular, high quality coated media products and delivering cost-effectively solutions to the market. Even though we are setting up this business from scratch, we have the confidence and backing of a known and trusted name, coupled with the full support of a multi-million pound international corporation.” Products now available from Sihl Direct include a broad range of specialist materials for most wide format inkjet printers and ink technologies, such as canvas, vinyls and films as well as a comprehensive stable of photobase papers ideal for high quality photographic and fine art reproductions. Turnbull concludes, “We have the manufacturing capability to deliver very high quality materials and substrates with high service and support levels at cost-effective prices. We are actively encouraging both resellers and end users looking for the best quality at great value to get in touch with us to discuss their requirements and discover what we can offer. For more information, please contact us at info@sihl-direct.co.uk or call us on 0161 927 9051.”